Inchat blog
Chat, converted into revenue
Field notes on customer-service metrics, AI deflection, and attribution for teams selling on Shopee, TikTok Shop, and Meta channels.
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- 5 min read
The WhatsApp 24-hour window, and what it actually costs you
Almost every surprise on a WhatsApp bill comes from one rule: what you may send after 24 hours of silence, and what it costs when you do.
whatsapppricing - 6 min read
WhatsApp Business API vs the free app: which does your store need?
The free WhatsApp Business app is one phone, one person. The API is many agents on one number, with automation and a per-message bill. Here is where the line actually falls.
whatsappgetting-started - 6 min read
The support metrics that actually predict revenue
First-response time isn't a vanity number — on Shopee and TikTok Shop it's a leading indicator of conversion. Here's the metric stack that actually moves GMV.
metricscs-strategy - 5 min read
Why sub-60-second replies win Shopee sales
A shopper messaging you mid-checkout is standing at the register with their wallet open. Every minute you take to answer is a minute they can close the tab.
shopeeconversion - 7 min read
AI deflection vs. deflection theatre
Not all chatbots deflect equally. Most just move the conversation somewhere the metric can't see it — and the customer comes back angrier. Here's the difference.
aics-strategy - 8 min read
Turning Click-to-WhatsApp ads into measurable ROAS
Meta's Click-to-WhatsApp ads generate chat volume beautifully and revenue attribution badly. Here's how to close the loop from ad click to paid order.
whatsappattributionads