# Read a broadcast's results

Delivery, reads, clicks and every skipped person, per number, once a broadcast has run.

## Quick start

1. Open **Broadcasts**, click a broadcast that has sent or is sending, then click **View Report**.
2. Read the tiles: **Audience**, **Sent**, **Delivered**, **Read**, **Failed**, **Skipped**.
3. Scroll to **Recipients** and search for one person by name or number.
4. Read the **Detail** beside a failed row for its reason.
5. If anything failed, wait for **Completed** or **Failed**, then use **Retry failed** for the failures that never reached WhatsApp.

## Watch out

- **Skipped** is not a failure. It is usually consent, or a missing phone number.
- **Retry failed** cannot reach anybody whose message already went out.

![The report tiles: Audience, Sent, Delivered, Read, Failed, Skipped.](https://inchat.inseller.my/help/broadcasts/broadcast-report-1.webp)

![Recipients: Contact, Phone, Status and Detail, including a failed and a skipped row.](https://inchat.inseller.my/help/broadcasts/broadcast-report-2.webp)

## Getting here

**Broadcasts** → click a row to open its drawer → **View Report**. A draft or scheduled broadcast's drawer offers **Continue Editing** instead.

## Before you start

- Only an **owner** or an **admin** can open **Broadcasts** at all.
- A broadcast that is still sending shows live counts, and the totals settle when it finishes.
- **Retry failed** needs your plan to allow broadcasts, the same as sending one.

## Fields

| Field | What it means | Limits |
| --- | --- | --- |
| Scheduled | The time it goes out, or **Next tick** when it has no set time. | Shown while it is scheduled. |
| Audience | How many people it was published for. | — |
| Sent | Messages handed to WhatsApp. | — |
| Delivered | Receipts saying it arrived, including those since read. | Shown once anything has been sent. |
| Read | Receipts saying it was opened. | — |
| Failed | Messages that did not go out, or came back failed. | — |
| Skipped | People in the list who were not sent to. | — |
| No consent | People the segment matched who had no active consent. | Shown only when it stopped somebody. |
| Clicked / Click rate | People who clicked a tracked link, and that as a share of **Sent**. | Shown only when the message carried a tracked link. |

## How it works

- **Audience**, **Sent**, **Failed** and **Skipped** are the broadcast's own running totals. **Delivered** and **Read** are counted across the whole list, not only the rows on screen.
- **Delivered** counts everybody whose message arrived, including those who then read it, so **Read** is a smaller number inside it.
- **By channel** appears when each contact was reached on the number they last used. It lists **Channel**, **Template** and **Recipients**, with a reminder above them: “Each contact was sent on the number they last messaged, with that number's template.”
- While a broadcast is still sending, those rows carry a note: “Still sending: these counts are live, the totals above update when sending finishes.”
- **Recipients** lists each person with **Contact**, **Phone**, **Status** and **Detail**, and it can be searched, sorted, filtered and grouped like any other list here.
- A status is pending, sending, sent, delivered, read, failed or skipped.
- **Detail** shows the time it went out for anything sent, and the reason for anything that failed. A failure with no reason on record says so rather than showing nothing.
- A skipped person's reason is on the row: no phone on file, marketing consent not active, or a marketing opt-out on record.
- **No consent** is not part of **Audience** and not a subset of **Skipped**. It counts people the segment matched before publishing, who never became recipients at all.
- Consent is checked again for every person as the broadcast sends, so somebody who withdrew after publishing is skipped rather than sent to.
- A failure that already carries a message id was accepted by WhatsApp and reported failed afterwards. It is shown and never re-sent, and the button says how many are in that group.
- **Retry failed** appears once the broadcast finishes as **Completed** or **Failed** and something failed. It re-queues the failures that never reached WhatsApp.
- **Reschedule** appears while it is scheduled, or on a row cancelled by an older version of the product.
- **Cancel broadcast** appears while it is scheduled, asks **Confirm cancel**, and returns the broadcast to a draft with its scheduled time cleared.
- When WhatsApp is slowing one of your numbers, a banner says since when and roughly when it resumes. The send is paused, not broken, and it carries on by itself.

## When it fails

- Nothing matches the search or the filters on the list: **No recipients match the current filters**.
- A number the report cannot name: **Unnamed channel**. A recipient with no number on the row: **No channel assigned**.
- **Retry failed** before it finishes: **Wait for the broadcast to finish before retrying failed recipients.**
- **Cancel** on anything that is not scheduled: **Only scheduled broadcasts can be canceled.**
- A whole number being slowed down shows the banner rather than a pile of failures.

## Limits

- **Recipients** lists the first five hundred rows. The heading says **Recipients (first 500)** when it is capped, and the tiles above still count everybody.
- **Read** is only reported where the channel reports it. A missing read is not proof nobody read it.
- **Skipped** is not a failure. It means the person was in the list and was deliberately not sent to.
- The report does not attribute revenue. **Clicked** counts people who clicked a tracked link and nothing further.
- **Clicked** counts people, not clicks, so one enthusiastic reader is one.
- **Retry failed** cannot reach somebody whose message already went out. It only re-queues failures that never got a message id.
- A sending broadcast cannot be cancelled. Only a scheduled one can.

## Best practices

- Read **Skipped** before **Failed**. A large **Skipped** usually means consent, not a technical problem.
- Search the **Recipients** list for the customer who says they got nothing, and read their **Detail**.
- Wait for **Completed** before judging **Delivered** and **Read**. Receipts arrive after the send.
- Put a tracked link in the template when the point of the campaign is a click. Without one there is nothing to measure.
- Use **Retry failed** once, then read the reasons. A repeated failure is usually the number, not the send.

## Use cases

- A campaign finished and you want the delivery rate: compare **Delivered** against **Sent**.
- Sarah Chen says she got nothing: search her in **Recipients** and read her **Detail**.
- A number is slow today: the banner tells you when it resumes, so nobody has to guess.
- Twelve messages failed before reaching WhatsApp: read their **Detail**, then use **Retry failed** once.

## FAQ and troubleshooting

### Sent and Delivered are different. Is something broken?

No. **Sent** is what went to WhatsApp; **Delivered** is what arrived. Receipts come back over the following minutes.

### Why is Read lower than Delivered?

Read receipts are only reported where the channel reports them, and a customer may simply not have opened it yet.

### What is the difference between Skipped and Failed?

**Skipped** means the send was deliberately not attempted, usually for consent or a missing number. **Failed** means it was attempted and did not work.

### Can I resend to somebody who never received it?

Use **Retry failed** once the broadcast has finished. It re-queues the failures that never reached WhatsApp; anything already sent is left alone.

### Only five hundred recipients are listed. Where are the rest?

The list shows the first five hundred rows. The tiles above count everybody, and the heading says when the list is capped.

### Can I still cancel?

Only while it is **Scheduled**. Cancelling returns it to a draft and clears its time, so choose the timing again before you republish.

## Related

- [The broadcasts list](https://inchat.inseller.my/help/broadcasts/broadcasts-list-and-calendar)
- [Review, test-send and publish a broadcast](https://inchat.inseller.my/help/broadcasts/review-test-send-and-schedule)
- [Choose who receives a broadcast](https://inchat.inseller.my/help/broadcasts/choose-who-receives-a-broadcast)
- [Marketing consent, and blocking a contact](https://inchat.inseller.my/help/contacts/marketing-consent-and-blocking)

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Source files: `src/app/(app)/broadcasts/[id]/page.tsx`, `src/app/(app)/broadcasts/[id]/RecipientsTable.tsx`, `src/app/(app)/broadcasts/[id]/RetryFailedButton.tsx`, `src/app/(app)/broadcasts/[id]/RescheduleBroadcastButton.tsx`, `src/app/(app)/broadcasts/[id]/CancelBroadcastButton.tsx`, `src/components/broadcasts/BroadcastsTable.tsx`, `src/components/broadcasts/BroadcastDetailsDrawer.tsx`, `src/app/(app)/broadcasts/actions.ts`, `src/lib/broadcasts/drain.ts`, `src/lib/broadcasts/receipts.ts`, `src/lib/broadcasts/channel-breakdown.ts`, `src/lib/broadcasts/throttle-banner.ts`, `src/lib/i18n/messages/broadcasts.ts`